SWITCH TO FRENCH
A fair Cola? A small restaurant in Toulouse, South of France
There is a poster that is drawing my attention... the colors are bright on a black background... it is written that it is no imperialistic... what about those bubbles! It can't be seen in the image below but myself I can read the following ad:
"the first fair cola
". I'll call the waiter, I'll get one.
This a true threat to the Coca-Cola company. Beuk is a soda that tastes like a coca cola drink
... at least it does taste like the cola bottle sweets! Pity you just can't buy in France stevia
, I'd put some in my drinks for it's an astonishing sweetening plant. It is said to be one of the Coca-Cola's ingredients.
Beuk and Coca-Cola are really alike, perhaps the former is a little less sparkling. Indeed there is a slight difference between the two ... no need to talk about it: just have a drink.
Beuk is made of cane sugar. Two companies are involved in its production
- The ethical cooperative company Copecañera in Costa Rica for the sugar part.
- The cooperative company Kan Ar Bed has the drink bottled by a Briton soft drinks manufacturer. Briton? Yes indeed Briton. "Kan Ar Bed" means "World Chant" ... and Beuk is the Briton word for burp :D
I really think this kind of initiative is one to be known. More and more I hear about illegal practices by the Coca-Cola company. This drink with ethical cola is worthwhile: try it and make it try!
Publication Date: 2007-05-31Tag: marketing Human-Rights
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